How Much Does a Logo System Cost?
How the number works
Your scope sets the range.
Pick a project type, add what your team needs, skip what it doesn't. The same math runs for every visitor, your range comes from your scope, not from sizing you up.
One number, whole engagement.
Everything from Brand Alignment through delivery lands in a single bundled range. Prices and turnarounds show on every option as you build, so nothing in the final number is a mystery.
Fixed fee, no meter running.
Every engagement is a fixed fee, half to start, half on delivery. The proposal you sign carries the exact number, and most projects land comfortably inside the range.
A logo costs anywhere from $50 to $300k
Here's the honest map.
Crowdsourced and offshore — Under $1,000
Fast and cheap, and you get a mark, not a system. No research, no strategy, nothing built around it. Some companies outgrow it in a year, that's usually when we get the call.
Boutique studio — $5,000 to $30,000 (This is our band.)
Research, strategy, and a full system built to your business, by the person you actually talk to. You're paying for the thinking that makes the mark hold up everywhere it shows up.
Big agency — $80,000 and up
Layers of team, layers of process. The right call for global rollouts with global budgets, more than most established companies need for a brand system.
The floor is high on purpose.
Before you add a single option, new logo or rebrand engagements already includes the work that makes a logo a system.
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Brand Alignment session, 3 hours.
Your leadership and ours in one room, aligned on goals, audience, and direction before any design starts.
Ideal Client Profile session, 3 hours.
We define exactly who the brand needs to win over, so design decisions answer to real buyers, not taste.
Stylescape session.
Color, type, and mood settled together before concepts, so nobody's reacting to surprises later.
Three concepts, two rounds of edits.
Three real directions, then two rounds of refinement on the one you pick.
Logomark plus every variation.
Primary mark, icon, and the versions your team needs for web, product, print, signage, and social.
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That's the starting point for every project type. The estimator shows you exactly what it costs with your scope on top.
The person pricing your project is the person designing it.
BisonSatellite is Justin's studio. When you request a proposal or ask for your estimate by email, it lands in front of him, not a sales team, and you'll hear back within one business day. One human reply, no drip campaign, no six months of follow-up emails you didn't ask for.
Development Process
Bridging the gap between the marketers on the main floor and the decision-makers upstairs.
We align your team on what you actually stand for, design a logo system around it, and document every rule so the work survives the hand-off.
You get an executive checkpoint at each stage and a clear finish line.
Aligning the Team
A Brand Alignment session that gets your decision-makers honest about who you are (story and values), what you want to do (goals and projections), and who you're accomplishing it for (ICPs and target audience).
The session gets honest about how your audience sees you now, and how you want them to see you next.
Designing the Brand
Three concepts to choose from, ranked for you from Mild to Spicy. Each with their own Stylescapes (visual vibe setters) and market angles that get approved before sketches begin.
We don't just talk about the direction, you see what the direction looks like before we build it.
Delivery & Rollout
Choose a logo system concept and then complete your engagement with only the things your team needs, from brand guides and rollout plans to initial asset templates and packages.
Your team gets the templates and fonts, your vendor gets a style guide with logo usage standards, and the real people who feel aligned with your brand get an upgrade.
Frequently Asked Q's
Real.
The ranges come from our 2026 catalog and real BisonSatellite engagements of the same scope and size. Your proposal gets refined after Brand Alignment, but most projects land comfortably inside the number you see.
No.
The range shows on screen, no contact info required. Email only comes into it if you want the estimate sent to your inbox, a proposal, or a 20 minute review on the calendar.
Because an exact number before Brand Alignment would be a guess disguised as a promise.
The range is honest about the room scope needs, the proposal you sign carries the exact fixed fee.
Whatever you want.
Copy a shareable link and send it to your team, have the estimate emailed to you, request a proposal, or book a 20 minute review. Nothing is required, the number is yours either way.
It's how every engagement starts.
We get your decision-makers aligned on your story, your goals, and who you're for, before any design begins. It's the difference between a logo someone likes and a system built on what your business actually needs.
Core logo system work runs about 15 to 30 business days depending on project type, and every option you add shows its own timeline as you build.
Your estimate comes with a turnaround range based on real delivery experience, not best-case guesses.
Your exec team is going to ask for a number anyway.
Two minutes gets you one you can actually stand behind, with a link you can forward. Want it?